Many people have little understanding of the creative process. They try to issue orders to stimulate, put time limits on, or insist that the creative process conform to preconceived notions. The fact is, the better you are at identifying creative blocks the easier it is to remove them. Management’s responsibility then is to ensure that… [Read More]
13 Elements of a Great Strategy
13 Elements of a Great Strategy
Can Money Buy Respect?
You may be an Academy Award winner, Super Bowl champion, president of a large corporation –– or even the leader of a nation. But none of this automatically entitles you to respect. And just because you’re famous and we’re members of your fan club, or we wish we could walk in your shoes for a… [Read More]
Job Interview Tips from a Marketing Guru
1. Be selective. If you apply to “every” company in the world, you’ll either drive yourself crazy or prepare so superficially that you’ll fall on your face. An employer can tell if you’re serious about a job interview or just going through the motions. The key is to be selective enough that you’re willing to… [Read More]
Do You Have a Winning Personality?
Do You Have a Winning Personality?
Be Humble: Don’t Let Success Go to Your Head
Their stories are all too common: After years of hard work pursuing the American Dream, these self-motivated high achievers reach the pinnacle of success that’s so richly deserved. And — you guessed it; they let success go to their head. Whatever happened to being humble? These folks think they’re so special. They buy expensive “toys”… [Read More]
How to Build Trust and Credibility
Trust is not an abstract, theoretical goal forever beyond our reach. Trust — or the lack of it — is inherent in every action that we take and affects everything that we do. Trust is the cement that binds relationships, keeping spouses together, business deals intact, and political systems stable. Without trust, marriages fail, voters… [Read More]
If You’re Not Proud, You’re Not Done
When we were young, we sought approval from our parents. As we grew older, we tried to impress our teacher, show off to our girlfriend or boyfriend, and suck up to our boss. Maybe it’s time to impress the most important person in life . . . Yourself. Unfortunately, some people can’t say that they’re… [Read More]
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