You work hard to attract new customers. Why not invest the same effort in retaining them? Here are 45 surefire ways to torpedo a customer relationship:
- Employees treat customers as an inconvenience.
- Internal meetings detract from customer face time.
- Customers are nickeled-and-dimed to death.
- CYA is more prevalent than problem solving.
- Communication is nonexistent. Everything is a SURPRISE!
- Company needs are placed ahead of customer needs.
- Customers are charged extra as a result of a supplier’s inefficiency.
- Customers are sold more than they need.
- The end result is excellent, but the process of getting there is poor.
- High employee turnover creates confusion.
- The customer’s business is taken for granted.
- Existing systems and processes can’t keep pace with company growth.
- Success leads to laziness and complacency.
- Company employees offer great ideas but poor follow through.
- Customers are treated like a number.
- Company loses focus and takes its eye off the ball.
- Activities are done over and over because they’re not done properly the first time.
- The company doesn’t support its products.
- Employees sweep problems under the rug.
- The company fails to modernize and keep up with the times.
- There’s no passion. People view work as a means to a paycheck.
- It’s impossible to speak to a “live” person.
- The company employs poor billing practices.
- Red tape gets in the way of serving customers properly.
- The company loves you before the sale but leaves you afterward.
- The company doesn’t address problems in a timely fashion.
- Promises are broken for the sake of convenience.
- People dodge the truth rather than telling it like it is.
- Internal problems create serious distractions.
- The company is willing to compromise quality to achieve speed.
- The work environment is so chaotic that it leaves you wondering if they’re up to the job.
- The company condones shady business practices.
- There’s no accountability. Customers are bounced from person to person.
- People don’t take budgets or timing seriously.
- The company doesn’t know its long-standing customers.
- The company has a history of abandoning small customers for large ones.
- The company is reactionary. It waits for a crisis instead of anticipating problems.
- Employees do their best work only after the competition has made inroads.
- Employees breach privacy and security information.
- Contacts are inaccessible during critical periods.
- Carelessness demonstrates that people have no pride in their work.
- It’s obvious the company focuses more on new sales than on keeping existing customers happy.
- The company allows inexperienced, poorly trained employees to serve customers.
- It’s hard to get a straight answer from anyone because no one’s on the same page.
- Employees spend more time saying what they’re going to do rather than actually doing it well.
Do Any of These Customer Business Practices Sound Familiar?
Additional Reading:
Serve Your Customers
50 Insane Mistakes Companies Make
50 Ways to Lose Trust and Credibility
8 Communication Barriers in Business
How to Destroy Creativity and Innovation
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