BECOME: Unleash the Power of Moral Character and Be Proud of the Life You Choose

People care so much about their popularity, their appearance, and their status. They care about what people think, whether others approve, and how they measure up. What’s more, people buy things to appear successful and even lower their personal standards to gain acceptance. But how are you viewed by the person you spend the most amount of time with — yourself?

When you have strong moral character, you take pride in yourself rather than seeking approval and validation from others; you think for yourself rather than yielding to peer pressure; and you remain true to your values rather than blowing in the wind. In other words, instead of trying to look good, you are good.

• Are you a good person?
• Are you proud of the way that you live your life?
• Would you want to be friends with yourself?
• Would you be happy if your kids followed in your footsteps?

When you look back on your life, will you gauge success by the power that you attained and the wealth that you accumulated? Or will you measure the degree to which your life was rich in character and purpose? Will it matter that you led an honorable existence, made a difference in people’s lives, and left the world a better place for your children?

Be a role model who leads by example every day. Be the person who lives with honor and integrity, commands everyone’s respect, and makes decisions based on what’s right rather than what’s convenient. It won’t always be popular. It won’t always be easy, but you can take great pride knowing that you’re setting the standard for excellence.

BECOME: Unleash the Power of Moral Character and Be Proud of the Life You Choose

It’s a life in which you hope for the best, try your best, and bring out the best in others. It’s a life in which you reach for the stars and extend your hand to help others in need. But most of all, it’s a life in which you earn the trust, respect, and admiration of people, not because you try hard to please them, but because of who you are. It’s your life. Your journey. Live each day in such a way that you earn the respect of others — and yourself.

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Praise for BECOME:

“BECOME, by Frank Sonnenberg, encompasses all that is good and honorable in this world. These inspiring pages hold the elusive elixir we all search for in life…the key to lasting happiness and primary greatness. A tremendously fruitful read!”

— Stephen M. R. Covey
The New York Times and #1 Wall Street Journal bestselling author of The Speed of Trust and Trust & Inspire

“Built on a bedrock of integrity, character, and conscience, BECOME empowers you to lead a more centered life. It will make your life — and the lives of those around you — better. Bravo!”

— John Baldoni
Member of Marshall Goldsmith’s 100 Coaches and author of 16 books on leadership including the Grace Trilogy

“I love this book! It offers a treasure trove of ideas, examples, wisdom, and commonsense stories and principles. Anyone seeking to live a better life — to be a better human — should read it.”

— Annette Franz
Founder and CEO, CX Journey Inc., and member of the Forbes Coaches Council

“Moral character is at the heart of everything we do, everything we create, and everything we leave to future generations. BECOME belongs in every boardroom — and living room — in the country.”

— Thomas A. Capone
CEO, North American Distance Learning Association

“BECOME is an incredibly important book. Frank Sonnenberg reveals how moral character puts you on the winning side of life. Brilliant!”

— Dr. Oleg Konovalov
Called “the da Vinci of Visionary Leadership,” and one of the top global leadership experts

“Frank Sonnenberg’s BECOME brilliantly merges wisdom with actionable insights, guiding readers toward personal excellence and integrity. It presents a compelling invitation to lead a purposeful life and to make a meaningful impact.”

— Skip Prichard
CEO, OCLC, Inc., and Wall Street Journal bestselling author of The Book of Mistakes: 9 Secrets to Creating a Successful Future

“BECOME challenged me to reflect on my life and renewed my vigor to become the person I truly admire. Frank Sonnenberg’s writing exudes passion, clarity, and unfiltered honesty that’s downright exhilarating!”

— Dan Rockwell
“Top 50 Leadership and Management Experts” — Inc.com and coauthor of The Vagrant: The Inner Journey of Leadership

“I am deeply grateful for the valuable life lessons my parents shared with me. If you’re looking for a resource to inspire and shape your children’s moral character, I wholeheartedly recommend this book.”

— Dr. Alexandra R. Lajoux
Chief Knowledge Officer Emeritus, National Association of Corporate Directors (NACD)

“BECOME is a must-read for those aspiring to lead a life marked by honor, integrity, and a desire to create a positive impact on the world. It reveals the connection between strong character, improved relationships, and genuine achievements.”

— John Spence
One of the top business and leadership experts in the world

Buy BECOME today! Paperback — Kindle — Hardcover — Audiobook

Other Titles from Frank Sonnenberg:
Leadership by Example: Be a Role Model Who Inspires Greatness in Others
The Path to a Meaningful Life
Listen to Your Conscience. That’s Why You Have One
Soul Food: Change Your Thinking, Change Your Life
BookSmart: Hundreds of Real-World Lessons for Success and Happiness
Follow Your Conscience: Make a Difference in Your Life & in the Lives of Others
Managing with a Conscience: How to Improve Performance Through Integrity, Trust, and Commitment (2nd edition)

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