Books

BECOME: Unleash the Power of Moral Character and Be Proud of the Life You Choose

People care so much about their popularity, their appearance, and their status. They care about what people think, whether others approve, and how they measure up. What’s more, people buy things to appear successful and even lower their personal standards to gain acceptance. But how are you viewed by the person you spend the most amount of time with — yourself?

When you have strong moral character, you take pride in yourself rather than seeking approval and validation from others; you think for yourself rather than yielding to peer pressure; and you remain true to your values rather than blowing in the wind. In other words, instead of trying to look good, you are good.

Are you a good person?
Are you proud of the way that you live your life?
Would you want to be friends with yourself?
Would you be happy if your kids followed in your footsteps?

When you look back on your life, will you gauge success by the power that you attained and the wealth that you accumulated? Or will you measure the degree to which your life was rich in character and purpose? Will it matter that you led an honorable existence, made a difference in people’s lives, and left the world a better place for your children?

Be a role model who leads by example every day. Be the person who lives with honor and integrity, commands everyone’s respect, and makes decisions based on what’s right rather than what’s convenient. It won’t always be popular. It won’t always be easy, but you can take great pride knowing that you’re setting the standard for excellence.

BECOME: Unleash the Power of Moral Character and Be Proud of the Life You Choose

It’s a life in which you hope for the best, try your best, and bring out the best in others. It’s a life in which you reach for the stars and extend your hand to help others in need. But most of all, it’s a life in which you earn the trust, respect, and admiration of people, not because you try hard to please them, but because of who you are. It’s your life. Your journey. Live each day in such a way that you earn the respect of others — and yourself.

Buy this book and get started today!

Leadership by Example: Be a role model who inspires greatness in others

If behavior is contagious, is yours worth catching?

Role models don’t have to be rich, powerful, or famous. They don’t have to be the most attractive, wear the fanciest clothes, or drive the most expensive cars. They are as commonplace as a family member, business colleague, or even the person next door. But they represent someone very special in your life and in the lives of others.

They may be a teacher who changed a student’s life, a coach who helped her players achieve greatness, or even a stranger who went out of his way for a person he didn’t know. They’re spreading cheer, bringing out the best in people, and going out of their way to touch other people’s lives.

People don’t “sign up” to be a role model; others naturally gravitate toward them and look up to them. In fact, you may be a role model to someone and not even know it.You send messages continuously — even if you don’t intend to. And those messages are having a profound impact on people’s lives.

It’s not just what you say, but what you do; when you speak up or when you turn a blind eye; when you’re friendly or when you give folks the cold shoulder; when you hold steadfast to your values or when you give in to temptation.

Ask yourself: What does my attitude say about me? Am I proud of what I do and who I am? Would I be proud if my kids followed my example? Would I want to be friends with myself? If you’re a parent, teacher, coach, religious leader, neighbor, or manager, you’re influencing people every day. You may not be able to change the world, but you can change the world around you.

Buy this book and get started today!

The Path to a Meaningful Life

Everyone is searching for meaning in life, but few people know how to find it. The problem is that most people are seeking validation from others rather than living a life that makes them proud.

You may be thinking, “Who cares? I’m too busy.” While that’s understandable, if you wait too long to identify the path that’s right for you, you’ll never really know if you’re heading off course. While you’re busy, life happens.

Be remembered for things that matter.

Who are you? What are the values that define you? What mark do you want to make on the world? What legacy do you want to leave behind? If you haven’t answered these questions to discover the real you, it may be time to give them some thought. After all, wouldn’t it be sad to spend your whole life with someone you never really got to know?

The Path to a Meaningful Life by Frank Sonnenberg contains over 60 powerful essays that will change the way you think about life.

Frank Sonnenberg is one of America’s “Top Thought Leaders” and influential small-business experts. The essays are from Frank’s blog — FrankSonnenbergOnline — which has attracted millions of readers and was recently named one of the “Top Self-Improvement and Personal Development Blogs” in the world. In addition, it continues to be named among the “Best 21st Century Leadership Blogs,” the “Top 100 Socially-Shared Leadership Blogs,” and the “Best Inspirational Blogs On the Planet.”

Make a conscious effort to live a life that makes you happy, one in which you make a difference, and one that makes you proud. You have an opportunity to define your values and your life as you see fit, or to go with the flow and let them be defined for you. You have one life to live. There is no dress rehearsal.

Begin your journey to know the real you today. This book will get you started!

Listen to Your Conscience: That’s Why You Have One

Some people spend their whole life searching for the best way to achieve success, happiness, and inner peace.

You don’t have to.

I’ll let you in on a little secret. If you want to achieve your lifelong dreams, the key is to live a life of honor and integrity. While most people would agree that being a principled individual is an admirable goal, you may be unconvinced that it can actually produce the results that you desire. Listen to Your Conscience: That’s Why You Have One will prove to you that living a life of honor and integrity will help you reach your goals. — Better yet, it will show you how!

Listen to Your Conscience is jam-packed with actionable advice that will help you:

Strengthen your credibility
Build trusting relationships
Raise your personal standards
Be a better role model
Live a balanced life
Find your purpose
Boost your leadership skills
Supercharge your career
Attain greater success, happiness, and inner peace

Frank Sonnenberg, one of America’s “Top Thought Leaders” and influential small-business experts, reveals his best strategies for achieving success, happiness, and inner peace in life. Listen to Your Conscience contains over 60 powerful essays from Frank’s blog — FrankSonnenbergOnline — which has attracted millions of readers. Additionally, his blog was named among the “Best 21st Century Leadership Blogs”; among the “Top 100 Socially-Shared Leadership Blogs”; and one of the “Best Inspirational Blogs On the Planet.”

You were born with the capacity for greatness. This book will help you reach your true potential. You don’t have to spend your whole life searching for the best way to achieve success, happiness, and inner peace because they already exist within you. As Glinda, the Good Witch in The Wizard of Oz, said, “You’ve always had the power, my dear. You just had to learn it for yourself.”

Buy Listen to Your Conscience and get started today!

Soul Food: Change Your Thinking, Change Your Life

Think about all the time that you spend taking care of your body: the organic food, the vitamin supplements, and — who can forget — the exercise! Do you focus the same amount of attention on your personal development? The fact is, your mindset matters more than you think.

Your attitude, outlook, and self-confidence can have a significant impact on your health and relationships, as well as on your success and happiness. It’s time to nurture your frame of mind, too.

Ability determines if you can; attitude determines if you will.

Frank Sonnenberg, one of America’s “Top Thought Leaders” and influential small-business experts, reveals his best strategies for unleashing your full potential and achieving success and happiness in life. This book contains over 60 powerful essays from FrankSonnenbergOnline — named among the “Best 21st Century Leadership Blogs”; among the “Top 100 Socially-Shared Leadership Blogs”; and one of the “Best Inspirational Blogs On the Planet.”

If you think the world is going to stand still because you’re not interested or motivated enough to make an investment in yourself, you’re sadly mistaken; unless you learn something new every day, you’re becoming obsolete. Learning is as much an attitude as it is an activity. If you don’t make the commitment, don’t complain about the outcome. Buy this book and get started today!

BookSmart: Hundreds of real-world lessons for success and happiness

What are life’s most important lessons? It’s time to get booksmart.

Sonnenberg provides practical, rock-solid advice that will help you strengthen relationships, achieve life balance, boost your career, improve your mental health, grow a business, develop a sound reputation, navigate tough times, and lead a more productive and meaningful life.

This is what readers are saying:

“Buy it; read it; live it. Then you’ll want to give copies to those you really care about. I guarantee you won’t regret it.”

BOB VANOUREK
Award-winning author and five-times corporate CEO

“If you buy only one book this year, get BOOKSMART. It simplifies the complicated, and it gives meaningful answers to our questions about success and happiness.”

LOLLY DASKAL
Founder and President, Lead From Within
“One of The Most Inspiring Women in the World!” The Huffington Post

“As a professional book reviewer for various eminent international journals, I read thousands of books. This is definitely one of the most inspiring! I strongly recommend it.”

PROFESSOR M.S. RAO, PhD
Father of “Soft Leadership” and the author of 30 books

Follow Your Conscience

Make a Difference in Your Life and in the Lives of Others
“I can’t say enough about this book. I’ve read thousands of business and self-help books and consider this among the very best.”

John Spence
“Among Top 500 Leadership Development Experts in the World.” — HR.com
Moral character is the DNA of success and happiness.

Follow Your Conscience is jam-packed with actionable advice on improving your relationships, strengthening your career, and finding your purpose in life.

Follow Your Conscience answers questions such as: How do you build a solid reputation? How do you achieve better balance in life? What makes relationships last? How can you spot a counterfeit leader? What steps should you take during tough times? What separates the haves from the have- nots? How do you build a solid foundation for your kids? What are proven ways to build trust and credibility? And what’s the most important lesson in life?

Follow Your Conscience is exhilarating and inspiring. It provides:

11 ways to gain someone’s respect.
50 opportunities to build trust and credibility.
25 things that kids can learn about life through sports.
6 strategies to reduce stress and anxiety.
20 ground rules for building win-win relationships.
55 ways to show someone that you care.
7 steps to enhance your reputation.
10 values that form the basis of a strong marriage.
6 common risks people take that could turn into a nightmare.
24 character traits of an effective leader. And more!

You’ll feel enlightened, motivated, and rejuvenated.

Frank Sonnenberg is an award-winning author. He has written five books and over 300 articles. Frank was recently named one of “America’s Top 100 Thought Leaders” and nominated as one of “America’s Most Influential Small Business Experts.” Additionally, FrankSonnenbergOnline was named among the “Best 21st Century Leadership Blogs.”

Follow Your Conscience will help make a difference in your life and in the lives of others.

Managing with a Conscience

How to Improve Performance Through Integrity, Trust, and Commitment
Second Edition
In the turbulent, frenetic, dog-eat-dog times of the past few decades, many believed that the only way to achieve success was to be unscrupulous. Acting like slumlords, corporations let their assets deteriorate by exploiting customers, mistreating employees, and squeezing suppliers. What they overlooked, however, was that their obsession with short-term results significantly damaged their company’s long-term performance as well as its competitiveness. Today, it is more critical than ever to put an end to these short-sighted tactics.

Managing with a Conscience presents a better option for improving long-term success, restoring traditional values, and injecting trust and integrity into all business practices and relationships. This new edition of Managing with a Conscience clearly defines nine factors critical to success. They include building an organization with passion that focuses on major priorities, reinvents itself every day, devotes itself to service excellence, adapts well to change, responds with speed, maintains a flexible structure, taps unlimited resources through networking, and puts integrity back where it belongs, right beside the bottom line.

Managing with a Conscience was written to help reanimate the values that count and to demonstrate how to improve performance through integrity, trust, and commitment.

It’s the Thought That Counts

Over 500 Thought-Provoking Lessons to Inspire a Richer Life

The pace of life has never been faster, personal demands have never been greater, and stress levels have never been higher than they are today. Many of us, unable or unwilling to slow down long enough to enjoy life, are responding to these pressures by shifting into automatic pilot and watching life pass us by.

Today, when we are all living at warp speed, it’s too easy to lose perspective, too easy to forget about the things that matter, and too easy to lose sight of the priceless things that we once treasured. We must remember that we can’t turn back the clock. What we can do is put on the brakes, take a deep breath, consider the values that are most important to us, and improve our lives.

It’s the Thought That Counts provides over 500 thought-provoking lessons to inspire a richer life. It reveals the secrets of simplifying our lives, highlights the ingredients that make people successful, and examines the reasons why success doesn’t always translate into happiness. Written for people of all ages, this book instills important principles while providing some of life’s most meaningful lessons in a clever, practical, homespun way.

In a world where it’s all too easy to ignore the high standards and values we once believed in, It’s the Thought That Counts offers the keys to living a balanced and meaningful life. Replenish your energies, re-establish your priorities, and reintroduce yourself to those things in life you hold close to your heart. It’s the Thought That Counts can be your compass to a rich, ethical, rewarding life.

Managing with a Conscience

How to Improve Performance Through Integrity, Trust, and Commitment

In a world where change is an everyday occurrence, business as usual is a guaranteed recipe for failure. Managing With a Conscience spells out a better option for improving long-term corporate and individual success: restore traditional values and inject trust and integrity into all business practices and relationships, both internal and external. With its proven management practices and values-driven approach, this book provides a blueprint for winning the loyalty of the marketplace: building open, honest communication with employees; producing top quality goods and services, on time and within budget; and putting integrity back where it belongs, right beside the corporate bottom line.

Marketing to Win…

Strategies for Building Competitive Advantage in Service Industries

Marketing a service requires the ability to sell costly, intangible concepts that have benefits that are often difficult to describe and results that are not always easy to measure.

Marketing to Win presents concrete strategies for generating business leads, managing and improving client relations, implementing cross-selling programs, and organizing to support the marketing and sales effort.

Whether the service involves management consulting; software; investment, legal, accounting, or financial services; public relations or advertising, Marketing to Win shows how to successfully market a service-oriented business.