Can You Keep a Secret?

Once you breach a confidence, even of a friend, your relationship is permanently damaged. No matter how much you apologize or how often you assure them that it won’t happen again, there will always be an element of doubt. This applies to personal information or information about their organization; moreover, to avoid suspicion, avoid breaching your own organization’s wall of confidentiality. Once you violate your own organization’s confidentiality, even in a small way, clients will begin to wonder if you will do the same to them.

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About Frank Sonnenberg

Frank Sonnenberg is an award-winning author and a well-known advocate for moral character, personal values, and personal responsibility. He has written 11 books and has been named one of “America’s Top 100 Thought Leaders” and one of “America’s Most Influential Small Business Experts.” Frank has served on several boards and has consulted to some of the largest and most respected companies in the world. Frank’s newest book, BECOME: Unleash the Power of Moral Character and Be Proud of the Life You Choose, was released June 2024.

Additionally, his blog — FrankSonnenbergOnline— has attracted millions of readers on the Internet. It was recently named one of the “Best Self-Improvement and Personal Development Blogs” in the world and continues to be listed among the “Best Inspirational Blogs on the Planet.”