Read what reviewers have said about Frank’s books…
BECOME: Unleash the Power of Moral Character and Be Proud of the Life You Choose
“BECOME, by Frank Sonnenberg, encompasses all that is good and honorable in this world. These inspiring pages hold the elusive elixir we all search for in life…the key to lasting happiness and primary greatness. This rare gem is not to be found by following the loud and enticing voices ‘out there.’ Instead, Frank beautifully shows how your conscience will not only lead you to enduring principles but will also give you the needed power to face your fears, honor your commitments, and treat others with kindness. A tremendously fruitful read!”
“Built on a bedrock of integrity, character, and conscience, BECOME empowers you to lead a more centered life. It will make your life — and the lives of those around you — better. Bravo!”
“I love this book! It offers a treasure trove of ideas, examples, wisdom, and commonsense stories and principles. Anyone seeking to live a better life — to be a better human — should read it.”
“Moral character is at the heart of everything we do, everything we create, and everything we leave to future generations. BECOME belongs in every boardroom — and living room — in the country.”
“BECOME is an incredibly important book. Frank Sonnenberg reveals how moral character puts you on the winning side of life. Brilliant!”
“Frank Sonnenberg’s BECOME brilliantly merges wisdom with actionable insights, guiding readers toward personal excellence and integrity. It presents a compelling invitation to lead a purposeful life and to make a meaningful impact.”
“BECOME challenged me to reflect on my life and renewed my vigor to become the person I truly admire. Frank Sonnenberg’s writing exudes passion, clarity, and unfiltered honesty that’s downright exhilarating!”
“I am deeply grateful for the valuable life lessons my parents shared with me. If you’re looking for a resource to inspire and shape your children’s moral character, I wholeheartedly recommend this book.”
“BECOME is a must-read for those aspiring to lead a life marked by honor, integrity, and a desire to create a positive impact on the world. It reveals the connection between strong character, improved relationships, and genuine achievements.”
Leadership by Example: Be a role model who inspires greatness in others
Become: Unleash the Power of Moral Character and Be Proud of the Life You Choose “This book is simple, profound, and beautifully written. Frank Sonnenberg is a force for good in this world, and his wonderful new book, Leadership by Example, is ideally suited for the opportunities and challenges of our time. Internally, each of us knows, or can discover, the person we are capable of being. It is only when we choose to rise up and become that person, and then inspire others to do the same, that we find the key to true joy and significance. This magnificent book offers fuel for the fire within!”
“Leadership by Example is a unique and delightful book. It delves into fundamental questions to ask yourself as a leader yearning to make a difference in this world. Once you pick it up, you’ll never put it down!”
“Brilliant insight. Leadership by Example is filled with commonsense principles and values that aren’t very common today. Be a positive role model and help change the world one person at a time.”
“Apply the wise—and wonderfully readable—counsel in this book and you’ll transform every facet of your life from good to better to best. Another winner by Frank Sonnenberg!”
“Leadership by Example is a remarkable, must-read book for anyone wanting to be an exceptional role model. It is a treasure for those willing to think beyond today to ensure a better tomorrow.”
“This book is filled with practical advice. You’ll find thought-provoking questions, lessons that guide you through business and life scenarios, and ideas to help you be a better person. Read it, take it to heart, and be the change you want to be!”
“A life-changer! Leadership by Example challenges us to seize the opportunity to make an impact in our own life and the lives of others. This is how the world becomes a better place.”
“Leadership by Example is an informative, engaging, and thoroughly delightful book. Short of taking Frank Sonnenberg home with you, there’s no better source on how to become an exemplary role model.”
“Frank Sonnenberg has once again written a vitally important book that begs to be read again and again. Leadership by Example provides great insight into what it takes to be a good person and leader. I highly recommend it.”
The Path to a Meaningful Life
“The Path to a Meaningful Life offers the wisdom of one of the most respected thought leaders of our time. Frank Sonnenberg shows you how to lead a meaningful life and make every moment matter.”
“The Path to a Meaningful Life will open your eyes to what’s most important. Each chapter guides you through core principles to help you become a better leader, role model, and citizen. SO refreshing!”
“In this day and age, it’s more important than ever to impart strong values to your kids. The Path to a Meaningful Life is an excellent resource to assist you in that effort. I strongly recommend it!”
“The Path to a Meaningful Life is a road map for building strong moral character. According to Frank, honor, integrity, loyalty, duty, respect, selfless service, and personal courage must take center stage. The world needs this book. Bravo!!!”
“In today’s superficial world of ‘likes’ and ‘shares,’ Frank offers a unique path that will lead you to a purposeful life with lasting satisfaction. The Path to a Meaningful Life is a gift worth reading.”
“What would you give for counsel from the world’s wisest expert on how to live your most meaningful life? Frank Sonnenberg is that expert. The Path to a Meaningful Life is the guidebook for that noble quest.”
“The Path to a Meaningful Life is a ready reference for navigating today’s turbulent times. Frank Sonnenberg provides an actionable guide for forging individual character. He demonstrates that creating enduring value for others is built upon achieving integrity in our lives and work.”
“The Path to a Meaningful Life is all about making informed, well-considered choices. Frank Sonnenberg provides great guidance for each of us as we build habits aligned with making good choices!”
“If you want to live an extraordinary life you must read this book. Filled with timeless wisdom and introspective questions, Sonnenberg has created a guide to help you become the best possible version of yourself.”
“Frank Sonnenberg has done it again! In what often feels like dystopic times, Frank provides a positive, uplifting message — a message full of hope, based on universal principles. Buy it and then live it! You’ll be happy you did.”
Listen to Your Conscience: That’s Why You Have One
“Living with honor isn’t a catchphrase. It’s a way of life. Listen to Your Conscience provides an insightful and pragmatic path to help you lead a rich and rewarding life. Bravo!”
“Want to lead a more meaningful, ethical, and enjoyable life? I strongly recommend that you discover the actionable insights in Listen to Your Conscience by revered Frank Sonnenberg.”
“In this delightfully simple and straightforward book, Frank Sonnenberg succeeds in both challenging and compelling us to use our personal power to make the world a happier, healthier place to live, love, work, and play — one conscience choice at a time.”
“Frank’s book, Listen to Your Conscience, encourages you to look deep inside yourself to develop the self-awareness needed to become a better human being. In the process, you’ll also find a life filled with joy and contentment.”
“Frank Sonnenberg is so much more than an excellent wordsmith. He’s a profound thinker who always brings insightful perspective to life’s most important issues. Listen to Your Conscience is another welcome dose of nutrient-rich food for the soul.”
“Absolutely fantastic! There is so much wisdom in Listen to Your Conscience that I promise you will cherish this book as one of the best you have ever read.”
“Listen to Your Conscience is a treasure trove of insights that will help you shape your outlook on living your life with greater purpose and honesty.”
“Frank Sonnenberg’s new book, Listen to Your Conscience, helps today’s leaders find a place of centeredness and inner peace in a time of trouble and uncertainty. A breath of fresh air!”
“Frank has a unique ability to touch the deepest, truest, hidden parts of our minds and hearts in order to inspire change. There’s nothing truer or deeper than connecting to your conscience.”
“In Listen to Your Conscience, Frank Sonnenberg has once again brought us back to the basics. Frank is not just teaching us how to craft our life stories, but how to earn credibility, respect, and trust.”
Soul Food: Change Your Thinking, Change Your Life
“Reading Frank’s teachings is like sitting at the feet of a master. Soul Food provides a fantastic opportunity to learn from someone who knows the way — and is generous enough to share it with us.”
“Soul Food will help you excel as an extraordinary individual and ethical leader. I wish I had this book long ago. I strongly recommend reading it!”
“Soul Food provides the recipe for a happier, more meaningful life, with better relationships and greater success. These nuggets of relatable, easy-to-digest wisdom will inspire the best in you.”
“Frank Sonnenberg serves the world, leading us to perform our best in life and work. Soul Food is an outstanding compendium of actionable inspiration that will add value in any setting.”
“If you only have time to read one book this decade, make it Soul Food. It is not a book to be read. It is a recipe to be lived.”
“Soul Food is truly a life-changing book. It’s filled with incredible wisdom and practical advice that will help you achieve a new level of success and happiness.”
“Soul Food promotes nurturing from the inside out. Frank Sonnenberg offers concise and actionable tips to help you think about the most important things in life.”
“Frank Sonnenberg has a way of communicating powerful ideas in gentle ways. Soul Food provides inspirational lessons that will help you live the life of your dreams. It’s a must-read.”
“When Frank says, ‘for what it’s worth,’ it’s your clue to listen up! There’s a gem of wisdom that follows this humble phrase. Soul Food — Read it. Be inspired. For what it’s worth…”
“Frank Sonnenberg offers the greatest wisdom and penetrating insights of any author I have ever read. Soul Food is his best.”
BOOKSMART: Hundreds of real-world lessons for success and happiness
“Buy it; read it; live it. Then you’ll want to give copies to those you really care about. I guarantee you won’t regret it.”
“If you buy only one book this year, get BOOKSMART. It simplifies the complicated, and it gives meaningful answers to our questions about success and happiness.”
“Awesome! BOOKSMART will provide you with powerful ideas and tools for creating a more meaningful and rewarding life.”
“Witty, incisive, and profound! I highly recommend this book to anyone who realizes that mastering success begins with mastering oneself.”
“As a professional book reviewer for various eminent international journals, I read thousands of books. This is definitely one of the most inspiring! I strongly recommend it.”
“Are you book-smart or street-smart? The best in business are both! In this terrific collection of leadership insights, Frank shares the secrets you need to serve — and lead — in your life and work.”
“No one should be without Frank’s beautiful pearls of wisdom. They’re like hugs that propel you toward your dreams.”
“Any one of the subjects Frank writes about offers a valuable life lesson. But when you combine them all in one book, they pack a powerful punch that makes BOOKSMART priceless.”
“BOOKSMART is full of ideas that will help enrich your character — it provides the inspiration and motivation to be the best possible you.”
“Frank Sonnenberg is one of the most respected thought leaders of our times. He has the gift of imparting profound life lessons in practical, inspiring stories that we all can relate to.”
Follow Your Conscience: Make a Difference in Your Life and in the Lives of Others
“A breath of fresh air! Read it thoroughly and then recommend it to anyone looking for the secret to a more productive and satisfying professional and personal life.”
“This book is important on so many levels. Frank provides a compelling case to listen to your conscience. That’s why you have one.”
“Love it! Buy two copies of this must-read book: one for yourself and one for your closest friend.”
“Follow Your Conscience offers valuable life lessons. Frank’s words model genius. His values are brilliant and clear. His heart is profound. This book is so worthwhile!”
“Inspiring! This book is like taking a deep, refreshing, and restorative breath. Frank’s words help us calm anxiety and muster the courage and confidence to meet life’s challenges.”
“This book opened my eyes, enlightened my views, and offered much-needed clarity and perspective. I love this book. I really love it.”
“A must-read for leaders and leaders to be. Sonnenberg proves that strong character will propel a career while weak character can torpedo one.”
“Follow Your Conscience reminds us to live a life of purpose and meaning. This book is a welcome read in our topsy-turvy times.”
“If you think money is the only badge of success, perhaps your conscience can use a course correction. Frank provides valuable guidance on living life with a purpose.”
“Character matters! This book is as valuable to someone starting a career as it is to someone leading an organization.”
“I can’t say enough about this book. I’ve read thousands of business and self-help books and consider this among the very best.”
Managing with a Conscience: How to Improve Performance through Integrity, Trust, and Commitment (2nd edition)
“Managing with a Conscience offers the wisdom of one of the most respected thought leaders of our time. Itʼs exactly whatʼs needed for future generations of great leaders. This book is priceless!”
“Frank Sonnenberg shows us that true success is achieved when you can look back and say: “I did it my way,” or “I did it the right way,” and they mean the same thing.”
“Itʼs time to stop talking about trust and start doing something about it. Read this book to learn how.”
“A must read! In this age of information, Frank Sonnenberg proves that trust and integrity matter more than ever.”
“Sonnenberg tells it like it is. In todayʼs business environment, the old tools donʼt cut it anymore. The winning formula requires serving others rather than oneself.”
Managing with a Conscience: How to Improve Performance through Integrity, Trust, and Commitment
“This timely book reminds us of a timeless principle: You won’t get the fruits without the roots.”
“Among the year’s Top Ten books…makes the case that scruples can pay off…suggests lots of hands-on ways to make conscience part of the [organization].”
“Bravo! Managing With a Conscience is a colossal home run…What Frank Sonnenberg has to say about management is far more than the simple truth; it could well become, for many, the ultimate management challenge.”
“…Sonnenberg’s expansive ideas on service, mission, commitment, vision and communications are invigorating.”
“Treating employees the way we want them to treat the customer is real bottom line thinking…it builds loyalty and trust –– the benchmarks of the new quality company. Managing With a Conscience takes the mystery out of getting started.”
“The effective use of information, practicing of ethics and delivering value to customers are fundamental ingredients for success. Managing With A Conscience clearly describes how to make these factors a reality.”
“Sonnenberg’s insights are remarkable…Rarely, if ever, has a business leader revealed his secrets with such power. I hope executives everywhere take the time to learn from this valuable book.”
“Must reading…This book should stir the collective conscience of those self-absorbed executives who view clients as immediate transactions rather than real business partners and still pressure employees for immediate results at the expense of tomorrow’s breakthroughs.”
“Attention all managers! If you believe your most valued asset sits on a pallet in your warehouse, then get off your assets and read Managing With A Conscience. Today’s successful management style will empower, excite, motivate and reward your organization to set new standards for performance and results.”
“A wellspring for productivity and profits…Sonnenberg guides the manager in bringing out the precious creativity that resides within every employee. There is no more important key to success in the marketing and management of a company.”
, New York Chapter
“Sonnenberg presents a compelling analysis of the erosion of values in American business…and a powerful prescription for turning around this serious threat to US competitiveness.”
“Managing With a Conscience is must reading. Frank Sonnenberg takes a studied look at what separates the long-term leader from the also-ran.”
“Frank Sonnenberg has written a book that reminds us of the high costs of counterfeit leadership—in homes, schools, government and businesses.”
“Frank Sonnenberg provides every manager with a hard look at the soft issues that create value and result in success. Those who read it can’t help but learn; those who translate it into action can’t help but succeed.”
“Looking for that competitive edge? Read Managing With a Conscience. If you do half of what Frank Sonnenberg suggests, you’ll have the competition beat by a mile! What’s more, you’ll not only look good, you’ll be good.”
“Frank Sonnenberg’s Managing With a Conscience exposes raw nerves of today’s business reality: Without a foundation of sound values, even the greatest companies will falter.”
“If I had to recommend one book that addresses today’s most important business issues…this is it. There’s a hidden fortune in every organization—Sonnenberg shows you how to find it.”
It’s the Thought that Counts: Over 500 Thought-Provoking Lessons to Inspire a Richer Life
“Every page has an important lesson to live by.”
“If you want to know what it takes to be a winner in the game of life, read this book.”
“Great book…True beauty is determined more by your impact on others, than by your appearance.”
“A must read…Giving this book to your kids is better than having a heart to heart discussion with them.”
“This book shows you that there’s more to happiness than just success.”
“Great Book. You can never be so busy, that you lose sight of the things that matter in life.”
Marketing to Win: Strategies for Building Competitive Advantage in Service Industries
“Marketing to Win clearly lays out the practical direction for making the 1990s the decade of the customer.”
“Any professional services firm which plans to grow, much less survive, needs this book. I would encourage all of its staff members to read Marketing to Win.”
“Sonnenberg cuts through the rhetoric and provides specific advice on today’s key marketing issues.”
“Marketing to Win is very practical…It is grounded in sound business theory and principles and, as such, will stand the test of time.”
“Sonnenberg perceptively uncovers the underlying politics and dynamics which are keys to understanding and managing any strategic process.”
“I recommend this book to everyone looking to stay a notch ahead of their competition. It represents the pursuit of excellence for heads of marketing.”
“If I had to recommend one book that addresses today’s most important marketing issues in a clear-cut, no-nonsense manner, this would be it.”
“Reading this book is like having a full-time marketing consultant for a year.”